Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]
Behind the Scenes: Buyers’ Picks for Back to School
Category: Brands
JCPenney Unveils Linden Street™ Home Brand Bedding Collection
JCPenney is inviting shoppers to Renew. Relax. Retreat. Linden Street™, a significant enhancement to our home merchandise division, launches today and is defined by casual styles and quality craftsmanship. The… [Continue Reading]
Introducing the NEW a.n.a Denim
JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]
Shaq’s Big & Tall Model Search Winners Announced, Featured in JCPenney Marketing
Shaq is back and bigger than ever at JCPenney, personally selecting big and tall men to model his line of Shaquille O’Neal XLG apparel. More than 15,000 men entered Shaquille… [Continue Reading]
Trend Talk: Spring Fashion Goes Bold
A new season is a great excuse for a wardrobe refresh. Winter is behind us, so it is time to step out into the longer, brighter and warmer days of… [Continue Reading]
JCPenney Celebrates Monet’s 90th Anniversary with Exclusive Collection
Monet is one of our most popular fashion jewelry brands and to celebrate its 90th anniversary, we are launching a special, limited-edition collection inspired by the brand’s original pieces from… [Continue Reading]
Trend Talk: Bring home the warmth of the holidays with seasonal inspirations from JCPenney
When the days get shorter and the nights get colder, that can only mean one thing – Christmas time is right around the corner! And of course, with a new… [Continue Reading]
