Introducing the NEW a.n.a Denim

JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will immediately recognize why its tagline is Honestly Good Jeans.

Over the past year, we have carefully reviewed our private brand offerings, working to better understand what our customers want and how we can deliver,” said Michelle Wlazlo, chief merchant. “Our team is customer-obsessed and our goal with this size-inclusive assortment is to ensure every woman can find the perfect pair of jeans, no matter her style preference or size.”

New a.n.a products were created by experienced, in-house JCPenney product and design teams, who utilized real-time feedback to ensure the selection is exactly what shoppers want. More than 100 customers and associates gave their honest reactions during the development process on fit, wash, pocket placement, hemlines, you name it!

There are 15 fits in more than 80 washes in missy, petite, plus, and tall categories to complete the full assortment, and the final fit selection includes jegging, skinny, curvy skinny, wide leg, straight leg, flare, boyfriend, and slim boot. For customers who don’t know where to begin, our website offers a handy fit-finder quiz.

Starting today, sizes 2-24W are available in all stores and sizes 2P-30W and tall sizing is available at the JCPenney flagship store,, with the full online assortment available by March 1.

The re-launch of a.n.a reestablishes JCPenney as a destination for casual apparel, offering a foundation of amazing denim and tops that perfectly complement the casual vibe.

Check out the video below to hear from Chief Merchant Michelle Wlazlo and see the product yourself!