Never pick between style and comfort again. Guys, that means you too—the all-new men’s Stylus™ is here! Complementing the women’s assortment that successfully launched last fall, the new men’s line… [Continue Reading]
Category: Brands
JCPenney Debuts Our Most Modern Home Brand to Date
JCPenney announced today the introduction of the Loom + Forge™ brand to our exclusive merchandise portfolio as we continue to reestablish the Company as a leading home destination. Whether mixing… [Continue Reading]
Hop into Spring with Newness Across All Categories
Spring is a time of reawakening, and that includes spring fashion at JCPenney, which features exciting new merchandise offerings across all categories. From three new swim brands, new apparel and… [Continue Reading]
JCPenney Celebrates Liz Claiborne’s Legacy of Championing Women
As a visionary designer, fashion icon, and the first female CEO of a Fortune 500 company, Liz Claiborne brought style to the boardroom and left a legacy of championing women… [Continue Reading]
JCPenney Cozies Up with Legacy Home Brand Fieldcrest®
JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest® to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. For… [Continue Reading]
Redesigned Xersion® Assortment Motivates You to Move in 2021
For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
JCPenney Unveils All-New Stylus™ Brand, a Styleisure™ Apparel Line Full of Style and Comfort
JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]