JCPenney Introduces Sports Illustrated Swimwear with Missy Franklin

The weather is warming up and we’re celebrating with new swimwear for all your spring and summer needs! JCPenney is proud to team up with Sports Illustrated for JCPenney Swim, which includes a limited-edition collaboration with five-time Olympic gold medalist and competitive swimmer Missy Franklin. Her collection launches exclusively at JCPenney stores and online at on April 6, 2023.

The limited-edition capsule with five-time Olympic gold medalist Missy Franklin, made exclusively for women, features sporty yet stylish swimwear. With one-pieces and bikinis in a variety of cuts, including bikini tops, bikinis, briefs, skirts and one-pieces, the capsule has something for every woman. The collection is priced from $59 to $120, and will be available in women’s sizes S to XL. The collection is available now in 295 JCPenney stores across the U.S., as well as online.

“I think fun swimsuits should feel natural, boost your confidence and express your style,” said Franklin to WWD. “There has been so much work and effort that has gone into this partnership and this line of amazing suits, and I am so proud of what we’re delivering. I wanted to create something that was unlike anything else in the market —something that was functional, something that was sporty and something that was super fun, bright and energetic. We have amazing cuts, we’ve got beautiful colors, different shapes and silhouettes, and most importantly, something for every single body type. A suit that will make you feel confident in your body, no matter what.”

Building on the Sports Illustrated for JCPenney apparel collection launched in January 2022, we expanded this brand in March 2023 to include men’s and women’s swimwear, featuring “beach-to-street” styles for customers seeking fashion and versatility. The Sports Illustrated for JCPenney swim collection offers trend-right styles with graphic prints, vibrant colors and bold silhouettes that are designed with performance in mind. The collection includes women’s and men’s styles and will be available at nearly 300 JCPenney locations nationwide. Women’s sizing range from S-XL, while men’s sizes range from S-XXL.

“We are excited to expand our partnership with Sports Illustrated and bring the highly anticipated swimwear line to JCPenney,” said Michelle Wlazlo, Executive Vice President, Chief Merchandising Officer at JCPenney. “We know that our customers will love this new line and look forward to seeing our Sports Illustrated swimsuits in action this summer.”

The new Sports Illustrated for JCPenney swimwear collections are now at or in a store location near you.