Trend Talk: Close out summer with warm weather beauty trends from JCPenney

Make the most of this last month of summer with a fun, fresh update to your look, from head to toe. We caught up with Sephora inside JCPenney Senior Director, Karen Gaines, and Salon by InStyle Vice President, Rachel Jud, to find out this season’s beauty trends and the products that make them happen.

JCP: Karen and Rachel, thanks for chatting with us about this season’s beauty trends. What are your go-to beauty staples this summer?

KG: The biggest beauty trends we have seen this season are bright and bold. These looks make a statement and are easy to achieve, perfect for the last lazy, hazy days of summer.  Sephora inside JCPenney offers a variety of products that are easy to use and create a stand-out, effortless look. A sunset red lip is a classic look for summer, but our Sephora Collection Rouge Lacquer lipstick takes that classic up a notch by adding high pigment and shine, which fits perfectly with the long, sunny days.

RJ: The best way to complete your bright and bold makeup look is with hair that is just as exciting. Salon by InStyle and JCPenney Salons are offering a variety of services that will make sure your hair is just as vivid and cheerful as the summer sun. This season is the perfect time to try out a new color – no matter if you are feeling daring and want to try colors like pink or blue, or if you are just wanting to lighten up your locks with a partial highlight. If trying a new color is a bit too much for you, try one of our newly launched smoothing services that will give your hair a show-stopping shine, like the Keratin Complex Personalized Blow Out. This treatment is customizable based on hair texture and desired end result. From defining your curls to taming your texture, this is the perfect summer service that will make your hair more manageable in the summer heat.

JCP: That sounds great. Karen, what is trending in eyes this season?

KG: Warm, sunset eyes have been a big trend this summer, and the Sephora Collection Eye Love palette is a great for adding warmth during the day that can be built on for a soft smoky eye perfect for summer nights. Finish off the look with a sharp, black eyeliner like the Sephora Collection Hot Line Brush Tip Liquid Liner, and you have a perfectly refined look that goes with any outfit. Voluminous lashes are always an essential, and the newly launched Too Faced Damn Girl! mascara can help you achieve voluminous lashes that pair well with any color lip.JCP: Rachel, we’ve touched on salon services, but what are some go-to products for summer hair?


RJ: Summer hair is all about achieving a put-together, easy and effortless look. Use the FHI HEAT® blow dryer and FHI HEAT® platform iron to create a sleek blowout. And, of course, beach waves are always a summer staple. You can achieve this look even when you are not catching actual waves by using Matrix® Volume Builder Mousse and the Hot Tools one inch curling iron to create a breezy, beach look. No matter your style, keep hair tangle-free with the award-winning Wet Brush and smooth in summer humidity with the Redken Frizz Dismiss serum. These products take the hard work out of being bold and will help you look and feel your best without any heavy lifting.

JCP: Now that we’re jumping straight into back-to-school, are there any upcoming products or services our readers should know about?

RJ: Yes! When summer winds down and it is time to get ready to head back to the classroom, taking the time to get the kids to the salon is on every mom’s to do list. Now until Sept. 15, our $10 Kids Cuts can help moms spend less time and money getting their kiddos looking great for the new school year. While the kids are getting their hair cut, mom can pick up a few back to school outfits, too, all in one trip!

To book an appointment with a JCPenney stylist or view salon services, customers can visit or call their local store.