The Company’s Black Friday sale kicked off on Thanksgiving Day two-to-three hours before the competition, ensuring customers made JCPenney their first shopping destination. Categories popular among shoppers were women’s and juniors’ sweaters, sleepwear and boots; athletic apparel; toys; luggage; towels; and fine jewelry, as well as kitchen electrics such as the Cooks fast pot and air fryer, which sold out in most stores. The Company is pleased by the early customer response to our holiday assortment.