Psst…did you hear? We’re stepping up our style cred. Yesterday we launched a new campaign debuting our powerful new brand promise that emphasizes, “Style and value for all.” While value… [Continue Reading]
Category: Marketing
JCPenney Helps Customers to “Find the One” Perfect Pant
Marketing campaign showcases newly updated pant and jean selection Finding “the one” pair of pants or jeans can be tough. There’s straight leg, bootcut, skinny, wide leg, boyfriend, flare, not to… [Continue Reading]
Jacques Penné Pop-up Shop Inspires Holiday Shoppers to Give JCPenney Another Look
As part of our efforts to surprise gift givers this season with our inspiring holiday assortment, we’ve opened a discreetly-branded pop-up shop, playfully called “Jacques Penné.” Located in New York… [Continue Reading]
JCPenney Hosts First Ever Fashion and Beauty Event: “10 Days of NonStop New”
No other season is more synonymous with style than fall. As our customers look to refresh their wardrobes, we’ll be helping them up their fashion ante with our first ever… [Continue Reading]
THE JCPENNEY MOBILE APP: New Features at Your Fingertips
At JCPenney, we’re on a mission to help our customer find what she loves for less time, money and effort. Key to offering a hassle-free shopping experience is the JCPenney… [Continue Reading]