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Category: Company Initiatives

Meet the Leader: Carl Byrd, Vice President of Creative and Brand Synergy

by JCPenney Company on August 7, 2023August 7, 2023

For more than 120 years, JCPenney’s creative direction has played a significant role in bringing the iconic American brand story to life. Vice President of creative and brand synergy Carl… [Continue Reading]

School is back! Shop Tax-Free at JCPenney Stores Nationwide

by JCPenney Company on July 12, 2023July 13, 2023

JCPenney – the shopping destination for America’s diverse, working families – is celebrating the return to school with tax-free shopping at select JCPenney stores throughout the country. During the tax-free… [Continue Reading]

JCPenney Salon Associates Receive National Recognition

by JCPenney Company on May 15, 2023May 15, 2023

Senior Education and Services Manager Jaimee Harris Smith and Beauty Field Trainer Brittany Brown had the opportunity to showcase their artistry and hairstyling talents on April 2 in Anaheim, CA… [Continue Reading]

JCPenney’s Senior Leadership Team Visits International Buying Offices in Asia

by JCPenney Company on May 4, 2023May 4, 2023

JCPenney Chief Executive Officer Marc Rosen, accompanied by members of JCPenney’s c-suite, visited Asia to engage with teams at the Company’s International Buying Offices (IBOs) in Bangalore, Delhi and Korea…. [Continue Reading]

Celebrating Asian American Pacific Islander Heritage Month

by JCPenney Company on May 1, 2023May 24, 2023

Led by the JCPenney Creative Coalition, JCPenney is proud to introduce the next Hope & Wonder capsule collection in honor of Asian American and Pacific Islander (AAPI) Heritage Month. Asian… [Continue Reading]

Meet the Leader: Keith Melker, Chief Transformation and Strategy Officer

by JCPenney Company on April 18, 2023

In 2022, JCPenney celebrated 120 years as an iconic American brand. In continuing our legacy as the shopping destination for America’s diverse working families, JCPenney’s transformation and strategy team is… [Continue Reading]

Quality that Endures: A Story from a Loyal JCPenney Customer

by JCPenney Company on April 5, 2023June 13, 2023

JCPenney, the shopping destination for America’s diverse working families, is proud of its legacy to serve and celebrate its customers’ everyday wants and needs through inclusivity, style, quality, and value…. [Continue Reading]

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Recent Posts

  • Meet the Leader: Carl Byrd, Vice President of Creative and Brand Synergy
  • JCPenney Welcomes Associates to CALWest
  • School is back! Shop Tax-Free at JCPenney Stores Nationwide
  • JCPenney Joins in Opal’s Walk for Freedom for a Third Year
  • JCPenney Supports Youth Mental Health at Mental Health America’s Annual Conference

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  • Beauty (22)
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  • Company Initiatives (119)
  • Corporate (57)
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  • Disaster Relief (12)
  • Financial (6)
  • Inclusion & Diversity (49)
  • JCPenney.com (19)
  • Leadership (9)
  • Marketing (26)
  • Philanthropy (36)
  • Seasonal (50)
  • Stores (38)
  • Thought Leadership (17)

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Copyright © 2025 Penney IP LLC. All Rights Reserved.
Stores reopen list 2020

South Point Shopping Center 1380 HWY 20 W., Mcdonough, GA, 30253 (770) 957-0312


Westroads Mall 800 N. 98th St., Omaha, NE, 28303 (402) 397-4600


Augusta Mall 3450 Wrightsboro Rd., Augusta, GA, 30909 (706) 736-1201


Gateway Mall 68 Gateway Mall, Lincoln, NE, 68505 (402) 466-2222


Riverdale Center 4185 Riverdale Rd., Riverdale, UT, 84405 (801) 621-2575


Shops @ Moore 2400 S. Service Rd., Moore, OK, 73160 (405) 237-1542


Shackleford Crossing 2600 S. Shackleford Rd., Little Rock, AR, 72205 (501) 224-0347


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Makeup
Almay e.l.f.* Prados Beauty
Ardell Exa Beauty RapidLash
Blossom Glosshood Real Techniques
Bossy Cosmetics I’M MEME**** Revlon
Caboodles Makeup Geek*** Sara Happ
COVERGIRL Mineral Fusion Tai-Lite
CTZN Cosmetics Mirabella*** W3LL People*
EcoTools Mora Cosmetics

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive
****Only Brick-and-Mortar Location in the U.S.

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Skincare
Alaffia Everyday Humans Leaders Skin Gym
ANOVÉ FREEMAN Beauty Mary Louise Cosmetics Skôt Beauté
APTO Gloryscent Beauty MedZone Soji Health
Blossom Golde NEOGEN Spa Sciences
Burt’s Bees* Hanskin nooni**** St. Moriz
Buttah Skin I Dew Care O.R.G Skincare Sukin
By Wishtrend Isntree Pholk Beauty Sundree
CEYLON JAPONESQUE PMD Beauty* UnSun Cosmetics
Clean Circle Joanna Vargas PSA Skin Wander Beauty
Common Ground Kadalys Pure Lotus When Beauty
COSRX Karité Rael Youth Haus
e.l.f.* Keep Cool SeeMe Beauty YUNI Beauty
Earth Therapeutics Kleem Organics**** Skin Camp

Thirteen Lune brand
*In Store Only
****Only Brick-and-Mortar Location in the U.S.

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Haircare
AfroPick Carol’s Daughter Grace Eleyae Olivia Garden
AG CHI ikoo Renatural
Aluram Common Ground invisibobble* Rock the Locks
Almar Accessories Conair Keracolor Shaz & Kiks
Beast Curlsmith Kmoni Cosmetics The Doux
Beija Flor Naturals Denman Kreyòl Essence Twist by Ouidad
Better Natured Design.ME L’ANZA Unwash
Bomba Curls Eva NYC Little Green Vaycay Beauty
BRITE Flawless by Gabrielle Union Naturally Drenched Vernon François
Canviiy Genedor Beauty No Nothing

Thirteen Lune brand
*In Store Only
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Nailcare
Blossom   OPI
Cutex   Paintlab
Dashing Diva   Piggy Paint
DERMELECT COSMECEUTICALS   Revlon
Entity Clean   Sally Hansen
Mischo Beauty   Seche Vite

Thirteen Lune brand
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Fragrance
100BON Elie Tahari Mercedes-Benz Rebecca Minkoff
Adidas Elizabeth Arden** Missguided Ron Dorff***
Ariana Grande Elizabeth Taylor** Montblanc* Sarah Jessica Parker
Badgley Mischka Esscentials*** Nautica Scent-Organix
Boucheron** Jean Paul Gaultier Oscar de la Renta Solinotes
Carolina Herrera* Jennifer Aniston Paco Rabanne* Vera Wang
Coach* Jimmy Choo* Paloma Picasso** Versace*
Derek Lam Juicy Couture* Perry Ellis Wellfounded***
Dolce & Gabbana* Kate Spade Pink Sugar by Aquolina
Drakkar Noir** Land of the Free Prim Botanicals
dunhill Laundry by Shelli Segal** Rachel Zoe

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive
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Grooming
18.21 Man Made
Beast
Bevel
Duke Cannon
Every Man Jack
Holly Hall Supply Co.
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Bath & Body
Alaffia Gloryscent Beauty Prim Botanicals
Baby Foot Hempz Pursoma Wellness
Body Drench KAIKE Rael
Cashmere Moon Kitsch Spraise
Cloth In A Box Kmoni Cosmetics Switch2Pure
Common Ground LÍHA BEAUTY Unplugged Essentials
Daily Concepts Little Green The Vintage Cosmetic Company
Earth Therapeutics Perry Ellis Visha Skincare

Thirteen Lune brand
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