The fashion legacy of Marilyn Monroe, the iconic American actress and model, continues to influence today’s styles. And at JCPenney, the shopping destination for diverse working families, our latest collection… [Continue Reading]
Category: Brands
Refreshed Cooks by JCPenney line hits stores this spring
The classic kitchen collection you know and love, Cooks by JCPenney, is ready for spring with new products and designs in vibrant shades. Cooks by JCPenney Building upon JCPenney’s expanding… [Continue Reading]
Say Hello to JCPenney’s New Mutual Weave™ Denim Lifestyle Brand for Men
Today, JCPenney re-energizes men’s casualwear with Mutual Weave™, a thoughtfully crafted lifestyle brand inspired by one of America’s most loved and versatile staples – jeans. Men will appreciate the simplicity… [Continue Reading]
Hope & Wonder™ Brand Brings Celebrations to Life and Gives Back
JCPenney unveils today Hope & Wonder™, a private label brand of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that… [Continue Reading]
JCPenney Beauty Brands and First 10 Locations Revealed
At JCPenney, we believe each day is a chance to honor our customers’ unique, authentic beauty. That’s why our new, inclusive JCPenney Beauty experience will feature 170+ beauty brands that… [Continue Reading]
JCPenney Launches New Home Collection with The Novogratz
Design superstars The Novogratz and JCPenney have teamed up to launch the Back to Everything collection – an uplifting assortment of modern and functional furniture, lighting, wallpaper, bedding, and rugs…. [Continue Reading]
Reintroducing Three Private Brands Ahead of Autumn’s Arrival
JCPenney is proud to reintroduce three beloved private brands to meet the needs of our customers just in time for fall. Adding to the strength of JCPenney’s portfolio, Ambrielle® intimate… [Continue Reading]