Adding to the strength of our brand portfolio, JCPenney is pleased to bring customers triple the newness across merchandise categories with the introduction of the Sports Illustrated collection, debut of Forever 21 in 100 stores and online, and the expansion of Shaq XLG. JCPenney is proud to partner with these brands and offer customers compelling, new styles at an incredible value.
Sports Illustrated for JCPenney Debuts During the Sports Illustrated Awards
Since 1954, iconic media brand Sports Illustrated has held its annual Sports Illustrated Awards presenting the ‘Sportsperson of The Year’ award to a team, player or coach of notable performance and sportsmanship. This year, the event on Tuesday, Dec. 7, was extra splashy with a spotlight on fashion beyond the red carpet. JCPenney was the presenting sponsor for the ‘Best Dressed’ award and for the very first time, the Sports Illustrated Awards featured a Halftime Fashion Show to officially unveil Sports Illustrated for JCPenney.
Together, Sports Illustrated and JCPenney teamed up to launch an exclusive, elevated, and bold performance-driven clothing line for men, women, and kids rolling out at JCPenney online and in-stores on Jan. 6, 2022.
Combining iconic athletic moments inspired by Sports Illustrated archives with JCPenney’s strong in-house design team, the collection embodies a modern sensibility of power, strength, confidence, and movement.
Offering an unparalleled fusion of sport and style, the collection features sleek silhouettes, modern fabrics, and bold design. Made with inclusivity in mind, Sports Illustrated for JCPenney offers a wide range in sizing for all ages.
Introducing Forever 21 Now at JCPenney
JCPenney is excited to introduce Forever 21 – a curated fashion and lifestyle assortment available beginning today in 100 JCPenney stores and online at jcpenney.com. The collection of tops, bottoms, and dresses is rooted in West Coast style and composed of new, neutral must-haves and trending design aesthetics like lush velvet and chic floral.
“Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, executive vice president, chief merchandising officer at JCPenney. “The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”
Shaq XLG is Bigger than Ever with 2X the Styles
Never too serious, always stylish – that’s Shaquille O’Neal XLG™. The iconic collaboration between JCPenney and NBA legend Shaquille “Shaq” O’Neal is expanding beyond suits and formalwear into casual wear with staples like polos and crew necks to trendy and timeless outerwear pieces and denim, available now in 500 stores and on jcpenney.com.
Since its launch in 2018, XLG has become the authority for style conscious Big & Tall customers with significantly more sizing options than the average retailer, ranging from sizes 50-64” in chest and jackets, and 42-60” waist in pants.
But XLG isn’t just bigger clothing – it’s a collection made up of clothing you can count on. JCPenney takes pride in understanding the importance of having the right fit. It’s why we’ve partnered with Shaq in design and applied dedicated intent to bring customers accessible style, and a vast wardrobe, coined the name XLG.
Shop these brands all available at JCPenney stores and on jcp.com. Keep checking back as the Company has much more exciting newness to come in 2022.
