JCPenney Welcomes Star Wars Fans with Unique In-Store Shop

In celebration of the theatrical release of Star Wars: The Last Jedi, JCPenney has created a shopping destination sure to make any fan celebrate the Force. The Company recently launched Star Wars shops in over 700 stores across the country, showcasing a compelling mix of apparel and gifts in a convenient one-stop shop.

“Since introducing Star Wars merchandise two years ago in conjunction with The Force Awakens, customer response has far exceeded our expectations,” said Jeff Useforge, vice president and divisional merchandise manager at JCPenney. “To meet this demand, we’ve created a dedicated space within the store to cater to Star Wars fans, while also expanding the depth and breadth of our Stars Wars assortment online.”

Positioned in a high-traffic area of the men’s department, JCPenney Star Wars shops feature a vast selection of apparel – such as t-shirts, hoodies and sleepwear – as well as memorable gifts including tumblers, drones and artwork – to satisfy every enthusiast. Merchandise within the shops span the entire Star Wars film franchise, with items from The Last Jedi, The Force Awakens, Rogue One, the original trilogy and more. Themed visual graphics throughout the department create an exciting and distinct store environment.

Customers visiting Star Wars shops will be treated to a wide selection of memorabilia such as:

Fans of this pop culture phenomenon can find an even larger selection of Star Wars merchandise online at From apparel to toys, jewelry to luggage, we carry over 1,000 Star Wars-themed items for all ages, so every member of the family can join in the fun: