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Author: JCPenney Company

JCPenney Beauty takes over the Dot Com Experience

by JCPenney Company on January 19, 2023

For the first time in JCPenney history, jcpenney.com experienced a full homepage takeover on January 17, featuring just one category throughout the entire website: JCPenney Beauty! Since the launch of… [Continue Reading]

Urban Hydration’s I Wanna Dance, available exclusively at JCPenney Beauty

by JCPenney Company on December 22, 2022June 13, 2023

The iconic legacy of Whitney Houston lives on in the exclusive, limited edition collection, “I Wanna Dance,” by Urban Hydration – a Black and woman owned beauty brand known for… [Continue Reading]

Event Recap: JCPenney Beauty Grand Opening

by JCPenney Company on October 28, 2022November 4, 2022

Store #2795 in Frisco, TX opened its doors to beauty brand founders, social media influencers, media, local government officials, and customers for an electrifying ribbon cutting event to unveil JCPenney Beauty… [Continue Reading]

Faces of JCPenney: October Associate Highlight – David Scott Hamil

by JCPenney Company on October 28, 2022

Questions and Answers This post is part of our “Faces of JCPenney” monthly series, which highlights associates’ personal journeys and celebrates their unique approach to living out JCPenney’s purpose of… [Continue Reading]

JCPenney Celebrates Hispanic Heritage

by JCPenney Company on October 17, 2022October 19, 2022

Hispanic and Latinx communities make up more than 20% of JCPenney’s customer base. At JCPenney, our goal is to celebrate and serve you, America’s diverse working families. This Hispanic Heritage… [Continue Reading]

JCPenney Plans to Hire More Than 20,000 Team Members this Holiday Season

by JCPenney Company on October 6, 2022October 7, 2022

LEWISVILLE, TX, October 6, 2022 – Dallas-Fort Worth based retailer, JCPenney, is hosting a national hiring event, Wednesday, Oct. 12 through Saturday, Oct. 15, with a goal to fill nearly… [Continue Reading]

Faces of JCPenney: September Associate Highlight – Doreen King

by JCPenney Company on September 30, 2022October 4, 2022

Questions and Answers This post is part of our “Faces of JCPenney” monthly series, which highlights associates’ personal journeys while celebrating their unique approach to living with JCPenney’s purpose of… [Continue Reading]

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Recent Posts

  • Meet the Leader: Carl Byrd, Vice President of Creative and Brand Synergy
  • JCPenney Welcomes Associates to CALWest
  • School is back! Shop Tax-Free at JCPenney Stores Nationwide
  • JCPenney Joins in Opal’s Walk for Freedom for a Third Year
  • JCPenney Supports Youth Mental Health at Mental Health America’s Annual Conference

Categories

  • Beauty (22)
  • Brands (61)
  • Company Initiatives (119)
  • Corporate (57)
  • Corporate Social Responsibility (50)
  • Disaster Relief (12)
  • Financial (6)
  • Inclusion & Diversity (49)
  • JCPenney.com (19)
  • Leadership (9)
  • Marketing (26)
  • Philanthropy (36)
  • Seasonal (50)
  • Stores (38)
  • Thought Leadership (17)

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Copyright © 2025 Penney IP LLC. All Rights Reserved.
Stores reopen list 2020

South Point Shopping Center 1380 HWY 20 W., Mcdonough, GA, 30253 (770) 957-0312


Westroads Mall 800 N. 98th St., Omaha, NE, 28303 (402) 397-4600


Augusta Mall 3450 Wrightsboro Rd., Augusta, GA, 30909 (706) 736-1201


Gateway Mall 68 Gateway Mall, Lincoln, NE, 68505 (402) 466-2222


Riverdale Center 4185 Riverdale Rd., Riverdale, UT, 84405 (801) 621-2575


Shops @ Moore 2400 S. Service Rd., Moore, OK, 73160 (405) 237-1542


Shackleford Crossing 2600 S. Shackleford Rd., Little Rock, AR, 72205 (501) 224-0347


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Makeup
Almay e.l.f.* Prados Beauty
Ardell Exa Beauty RapidLash
Blossom Glosshood Real Techniques
Bossy Cosmetics I’M MEME**** Revlon
Caboodles Makeup Geek*** Sara Happ
COVERGIRL Mineral Fusion Tai-Lite
CTZN Cosmetics Mirabella*** W3LL People*
EcoTools Mora Cosmetics

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive
****Only Brick-and-Mortar Location in the U.S.

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Skincare
Alaffia Everyday Humans Leaders Skin Gym
ANOVÉ FREEMAN Beauty Mary Louise Cosmetics Skôt Beauté
APTO Gloryscent Beauty MedZone Soji Health
Blossom Golde NEOGEN Spa Sciences
Burt’s Bees* Hanskin nooni**** St. Moriz
Buttah Skin I Dew Care O.R.G Skincare Sukin
By Wishtrend Isntree Pholk Beauty Sundree
CEYLON JAPONESQUE PMD Beauty* UnSun Cosmetics
Clean Circle Joanna Vargas PSA Skin Wander Beauty
Common Ground Kadalys Pure Lotus When Beauty
COSRX Karité Rael Youth Haus
e.l.f.* Keep Cool SeeMe Beauty YUNI Beauty
Earth Therapeutics Kleem Organics**** Skin Camp

Thirteen Lune brand
*In Store Only
****Only Brick-and-Mortar Location in the U.S.

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Haircare
AfroPick Carol’s Daughter Grace Eleyae Olivia Garden
AG CHI ikoo Renatural
Aluram Common Ground invisibobble* Rock the Locks
Almar Accessories Conair Keracolor Shaz & Kiks
Beast Curlsmith Kmoni Cosmetics The Doux
Beija Flor Naturals Denman Kreyòl Essence Twist by Ouidad
Better Natured Design.ME L’ANZA Unwash
Bomba Curls Eva NYC Little Green Vaycay Beauty
BRITE Flawless by Gabrielle Union Naturally Drenched Vernon François
Canviiy Genedor Beauty No Nothing

Thirteen Lune brand
*In Store Only
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Nailcare
Blossom   OPI
Cutex   Paintlab
Dashing Diva   Piggy Paint
DERMELECT COSMECEUTICALS   Revlon
Entity Clean   Sally Hansen
Mischo Beauty   Seche Vite

Thirteen Lune brand
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Fragrance
100BON Elie Tahari Mercedes-Benz Rebecca Minkoff
Adidas Elizabeth Arden** Missguided Ron Dorff***
Ariana Grande Elizabeth Taylor** Montblanc* Sarah Jessica Parker
Badgley Mischka Esscentials*** Nautica Scent-Organix
Boucheron** Jean Paul Gaultier Oscar de la Renta Solinotes
Carolina Herrera* Jennifer Aniston Paco Rabanne* Vera Wang
Coach* Jimmy Choo* Paloma Picasso** Versace*
Derek Lam Juicy Couture* Perry Ellis Wellfounded***
Dolce & Gabbana* Kate Spade Pink Sugar by Aquolina
Drakkar Noir** Land of the Free Prim Botanicals
dunhill Laundry by Shelli Segal** Rachel Zoe

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive
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Grooming
18.21 Man Made
Beast
Bevel
Duke Cannon
Every Man Jack
Holly Hall Supply Co.
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Bath & Body
Alaffia Gloryscent Beauty Prim Botanicals
Baby Foot Hempz Pursoma Wellness
Body Drench KAIKE Rael
Cashmere Moon Kitsch Spraise
Cloth In A Box Kmoni Cosmetics Switch2Pure
Common Ground LÍHA BEAUTY Unplugged Essentials
Daily Concepts Little Green The Vintage Cosmetic Company
Earth Therapeutics Perry Ellis Visha Skincare

Thirteen Lune brand
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