JCPenney Adds Frye & Co. Collection to Fashion Portfolio

Today, JCPenney,the shopping destination for America’s diverse, working families, announces Frye & Co., an extension of the iconic Frye brand you know and love – now exclusively available at JCPenney.

Introducing Frye & Co. Exclusively at JCPenney
Frye & Co. brings American western-inspired boots, bags and apparel to JCPenney’s ever growing fashion portfolio. The brand offers a curated lifestyle collection for men and women, featuring authentic products that are made to honor the namesake brand.

Built with style and incredible comfort, Frye & Co. follows Frye’s founding principles of comfort, quality, and authenticity for all to enjoy.

Designed for the free-spirited, this new brand provides authentic styles, captivating colors with the perfect mix of timeless tradition and modern day for both men and women. Available in Women’s shoe sizes 6 – 11 and Men’s 7 – 13, the collection includes boots and bags with silhouettes and details that mirror Frye’s most-loved styles. The assortment also includes sherpa jackets, boho midi dresses, fair isle sweaters, shirting, pants and more available in sizes XS – 3X and Men’s Big & Tall. Additional cold-weather pieces, home accessories and tech products will be available in late fall 2022, just in time for the holidays.

“We’re pleased to bring the exclusive Frye and Co. for JCPenney collection to our customers and offer the timeless, iconic style that Frye is known for,” said Michelle Wlazlo, Executive Vice President and Chief Merchandise Officer, JCPenney. “JCPenney strives to celebrate and serve America’s diverse, working families by providing accessible style for everyone and we’re excited to partner with a brand that’s history and values align with our own.”

Frye and Co. for JCPenney expands our portfolio of fashion brands through this partnership with Authentic Brands Group. Frye and Co. offers accessibility to Frye’s most coveted looks at a convenient, one-stop-shop and affordable price point.

Shop Frye & Co. in stores and online now, and stay tuned for more from this collection this Fall.