Shop the Stream: JCPenney Debuts “JCP Live” to Make Gift-Planning Fun and Easy

In a year full of innovation and newness, JCPenney is excited to debut JCP Live, a live-stream show designed to offer shoppers unique insight on our hottest holiday items. During each segment, popular influencer guests join the stream to highlight exciting merchandise – like the Victrola® 3-speed vintage turntable, Home Expressions® 30-piece dinnerware, the PowerXL Vortex air fryer, and the Sharper Image® s’mores maker – to make gift-planning fun and hassle-free.

Streaming on Facebook, YouTube, and each Friday at 11 a.m. CST until Dec.18 – and with two bonus shows on Cyber Monday – each JCP Live segment is curated around a theme like health and wellness, family fun, top tech, and cozy comfort, and includes featured, on-sale merchandise discussed between the influencer and a JCPenney co-host.

Shoppers are invited to engage throughout the segment with comments and questions, and five lucky audience members will win a JCPenney gift card to support their holiday shopping each week. JCP Live shows are recorded and archived on and our social channels so viewers can watch past segments if they missed the stream, like the episode below around cozy gift ideas from Friday, Nov. 13.

JCPenney shoppers will find even more ways to save now through Black Friday weekend, Nov. 25-28, with deals on a wide variety of offerings. With gift-giving inspiration streamed live, JCPenney is committed to creating fun and newness with compelling merchandise and a safe and engaging shopping experience to keep customers inspired all season.