JCPenney Hosts “Shop by Room Event” Offering Daily Deals to Drive Traffic

JCPenney is hosting its first-ever “Shop by Room Event” to help customers refresh their homes, one room at a time. From May 26-June 3, this special shopping event features a series of enticing one-day offers to help our customers make affordable updates to every room in their house.

The “Shop by Room Event” was created following the success of our fashion and beauty promotion, “10 Days of Nonstop New,” which introduced daily deals on a fashion item, beauty product and beauty service. This event is designed to invite customers to rediscover our extensive home assortment and drive additional traffic as customers transition and prepare their homes for the summer season.

Available in stores and at, the “Shop by Room Event” will feature exciting daily deals such as:

  • Kitchen – 30 percent off kitchen housewares such as a Keurig brewer
  • Bedroom – 60 percent off any size bedding set
  • Patio – 60 percent off select outdoor patio furniture and accessories
  • Utility room – 60 percent off luggage
  • Kids’/guest room – 50 percent off Frank + Lulu bedding for kids and 60 percent off Linden Street bedding

The event will also include a special perk for members of our loyalty program, JCPenney Rewards. From May 25-June 3, members are exclusively eligible to enter our “Room Revive” sweepstakes for a chance to win a $5,000 JCPenney Home Services room makeover, $6,000 Samsung major appliance kitchen suite and a $500 JCPenney gift card. Members can visit to enter with no purchase necessary.

To view the full calendar of “Shop by Room Event” daily deals, visit