September is known for fall fashion and at JCPenney, we’re helping women find the season’s hottest looks at an incredible value. Our Style Director, Geoffrey Henning, has curated the… [Continue Reading]
Category: Thought Leadership
Trend Talk: JCPenney Design Expert Highlights Top Back-to-School Trends
A new school year represents a fresh start for teens and kids to reinvent their personal style. At JCPenney, we have the top trends and styles they want – at… [Continue Reading]
JCPenney Ups Its Fashion Game by Talking Directly to Teens
Arizona Jean Co. has always been known for trend-right denim in a variety of washes, fits and sizes but for back to school, we wanted to up our game by… [Continue Reading]
JCPenney Builds Plus-Size Fashion Cred
Every body deserves great style and there are 100 million plus-size women who experience difficulty finding everything they need in terms of great fashion, quality and value. At JCPenney, we… [Continue Reading]
Closing the Gap on Missed Opportunities
By Marvin R. Ellison, JCPenney Chairman and CEO I grew up as one of seven children, raised under modest circumstances in Brownsville, Tenn., a two-stoplight town between Memphis and Jackson… [Continue Reading]
JCPenney Hosts 2018 General Manager Conference
Last week, we welcomed over 900 general and district managers from across the country to our annual General Manager Conference (GMC). Held at the Gaylord Texan Resort and Convention Center… [Continue Reading]
TREND TALK: JCPenney Women’s Design Experts Break Down 2018 Spring Fashion Trends
Spring style at JCPenney boasts ruffles, smocking, lace-up details and more Spring has sprung at JCPenney and customers can now find the season’s must-have trends available for women of all… [Continue Reading]